WASHINGTON, D.C. (Feb. 17) – Deb Binder, COO and CMO of Tortal Training was recognized today as a Certified Franchise Executive by the Institute of Certified Franchise Executives. Binder completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s (IFA) Educational Foundation. IFA is the world’s oldest and largest organization representing franchising worldwide and will honor this year’s designees during its annual convention in Las Vegas, NV.
Binder has over 20 years of experience working with franchise organizations, cooperatives and dealer groups. Binder has a unique understanding of the importance and benefits of engaging franchisees and members with their groups and with the corporate offices to improve business for both the franchisor and franchisees.
During her career, Binder has led teams in strategic planning, brand development, marketing and visual merchandising. She created an industry-leading lead-generation website and lead management program that changed members’ businesses, created a store of the future that beat all ROI projections and integrated marketing efforts for companies to strengthen brands, improved sales and reduced expenses.
Her work has won many accolades, including a Webby Award for her website, as well as awards for her advertising campaigns and Chain Store Age’s Store Award for the store redesign. She was also recognized as one of “25 Women Propelling the Industry” by FCN in its 25th Anniversary issue in 2011.
Nearly 1,800 franchise executives are currently enrolled or have received certification. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.
Candidates are required to complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program enhances franchising professionals’ understanding of both the industry’s fundamental and complex aspects.
ABOUT TORTAL TRAINING
Based in Charlotte, NC, Tortal Training is a leading provider of online training systems. Since its inception, Tortal Training has focused on supporting clients’ success through creative solutions, that meet the never-ending training, development and learning needs of today’s demanding businesses. As the only training partner to use strategic engagement methodologies for organizations with distributed workforces to maximize training effectiveness in an era when talent development is essential in driving sustainable business results. For more information, please visit www.tortal.com or call (704) 323-8953.
