If there’s one thing I’ve learned in working with franchises over the past 25 years is that franchisors have a secret weapon over any kind of business: their franchisees. Sadly, many franchisors don’t quite know how to get most out of this critical relationship so that it benefits both of them.
That’s part of what I discuss in an article I wrote for Franchising World. You can check out the entire article by clicking on the link below.
