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By now, you’ve probably heard we’re holding a brand new Franchise OPS on December 4-5 at the W hotel in Atlanta. I wanted to remind everyone that the early bird deadline to sign up for Franchise OPS ends this Saturday, November 3. I’m especially excited about this OPS. We have all new material, much of…
If there’s one thing I’ve learned in working with franchises over the past 25 years is that franchisors have a secret weapon over any kind of business: their franchisees. Sadly, many franchisors don’t quite know how to get most out of this critical relationship so that it benefits both of them. That’s part of what…
Earlier this year, Ingage Consulting, Speak! and Franchise Business Review conducted a survey of 200 franchisors regarding their franchisee conferences. With those results as the catalyst, we put together a three-part series of articles for Franchise Update on how franchisors can improve their conferences and use the momentum and knowledge gained from those events to…
I think there’s nothing that has a greater impact on cooperative than a live event. Exhibit A to that argument is an annual convention. A very close second are town hall meetings where management hosts regional sessions to both share information with franchisees and members to listen to their concerns. In fact, I could make…
This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote. The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy. It also mentions the dangers of simply pushing a strategy down through the organization from the top. From…
I have been focusing a lot on blogging this summer. In fact, I just wrote a guest post for ReputationDR Weblog in which I discuss how you can prevent an angry business customer from ruining your online reputation. ReputationDR specializes in online reputation management and their blog features a variety of tips on preemptive reputation…
I recently came across a great report by Hay Group about the power of climate in the workplace. Hay Group, is a management consulting firm that helps people within an organization become motivated to perform to their best ability. This report by Hay Group, titled “The Power of Climate,” points out that many organizations spend…
The BAF Signal, written by Bradley Friedman, is a blog that focuses on time management but also has a variety of posts about other interesting topics such as social media. Recently, I wrote a guest post for The BAF Signal that talks about how social media tools in the business world differ from those used outside…
There are four stages to a company’s participation in a business group (co-op, buying group, franchise, or dealer network): Curiosity, Felicity, Reality, and Maturity. Stage 1: Curiosity This is the very beginning. This is where the company/person is investigating. During this period they are very curious, open-minded, and skeptical all at the same time. They are…
Is there an economic benefit to increased engagement? That’s the question at hand. I don’t know of any measures that directly calculate the economic benefit of having engaged members or franchisees…or customers for that matter. Yet there are studies that show the benefit of having employees that are engaged. Is it fair to say that…
