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Hypnotist Ricky Kalmon to headline at Franchise OPS

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Have you ever been to a conference or seminar where the featured speaker figuratively (and literally) put you to sleep? I know I have.  We have one speaker at the upcoming Franchise OPS on December 4-5 that will put you to sleep but not in the way you’re thinking. His name is Ricky Kalmon. Ricky…

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Early Bird rate for upcoming Franchise OPS in Atlanta is near.

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By now, you’ve probably heard we’re holding a brand new Franchise OPS on December 4-5 at the W hotel in Atlanta. I wanted to remind everyone that the early bird deadline to sign up for Franchise OPS ends this Saturday, November 3. I’m especially excited about this OPS. We have all new material, much of…

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Franchising World article – Creating Empowerment: Enabling Your Franchisees to be Heard

Engagement Engagement Tips Franchises

If there’s one thing I’ve learned in working with franchises over the past 25 years is that franchisors have a secret weapon over any kind of business: their franchisees. Sadly, many franchisors don’t quite know how to get most out of this critical relationship so that it benefits both of them. That’s part of what…

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Optimizing your conventions

Engagement Engagement Tips Franchises Optimizing your conventions

Earlier this year, Ingage Consulting, Speak! and Franchise Business Review conducted a survey of 200 franchisors regarding their franchisee conferences. With those results as the catalyst, we put together a three-part series of articles for Franchise Update on how franchisors can improve their conferences and use the momentum and knowledge gained from those events to…

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What makes a sellout a success

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As you read in a previous post, the recently held Franchise Operations Performance Summit (OPS) held in Denver, Colorado was a sellout. I was really excited about that. While I think that selling out makes it a success on one level, what really matters, and what will make future OPS conferences successful, is what attendees…

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Operating at full capacity. 2012 Franchise Operations Performance Summit (OPS), to be held July 18-19 in Denver, CO, sells out.

Franchises

The Franchise Operations Performance Summit (OPS), the only franchise executive conference dedicated to performance operations excellence, recently announced the July 18-19 event was a sellout. “Clearly we’re thrilled with the response to this year’s Franchise OPS in Denver. One of the thoughts in putting together this year’s OPS and the one we held last year…

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Why technology will not replace you; the importance of live meetings.

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In today’s fast-paced, ever-changing, technology-driven workplace, many people face the prospect of being replaced by a machine that can do their job faster and without error.  But there is one thing that will remain the same no matter how many advances in technology we achieve.  That thing is the importance of a live meeting. There…

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The Best Strategy for Implementing Marketing Strategies

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This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote.  The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy.  It also mentions the dangers of simply pushing a strategy down through the organization from the top. From…

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Be Proactive: Strategies for Reigning in Negative Opinions

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I have been focusing a lot on blogging this summer.  In fact, I just wrote a guest post for ReputationDR Weblog in which I discuss how you can prevent an angry business customer from ruining your online reputation.  ReputationDR specializes in online reputation management and their blog features a variety of tips on preemptive reputation…

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The Stages of Membership

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There are four stages to a company’s participation in a business group (co-op, buying group, franchise, or dealer network): Curiosity, Felicity, Reality, and Maturity. Stage 1: Curiosity This is the very beginning.  This is where the company/person is investigating.  During this period they are very curious, open-minded, and skeptical all at the same time.  They are…

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