Tortal Training’s Breakthrough Ideas in Training Webinars was a forum where some of today’s most forward-thinking training professionals shared their wisdom. In today’s post, let’s revisit some of the gold nuggets of wisdom about sales training.

From Harry J. Friedman, Retail and Sales Guru and author of No Thank You, I’m Just Looking . . .

“Thick sales manuals are a sign that your salespeople do not know how to sell effectively . . . selling should be based on customers’ needs, not on your products.”

From Ricky Kalmon, motivational speaker and author of Update Your Internal Software . . .

“Great training teaches people to have the right ideas at the right time, in the right situations.”

 From Anthony Amos, Entrepreneur and author of How to Catch a Shark . . .

 “You’ve got to train people to listen to every single word that other people are saying to them.”

From Dina Dwyer-Owens, Chairwoman of the Dwyer Group, “Undercover Boss” celebrity and author of Values, Inc. . . .

“Stop thinking of talking to people as a task and start thinking of it as a privilege.”

From Jeffrey Gitomer, Sales Expert and author of The Sales Bible and The Little Red Book of Selling . . .

“Attitude is the most critical trait to train for in salespeople.”

From Jon Gordon, founder of The Jon Gordon Companies and author The No Complaining Rule . . .

“You have to train people to want to be positive, because not everyone does.”

From Phillip Hatfield, certified Zig Ziglar speaker and author of Contagious Enthusiasm . . .

“Remember that all great training results in a transfer of feelings, not just information.”

From Chris Kirchner, Senior Consultant with the ROI Institute . . .

“Be sure to include industry-specific terminology and concepts in your training programs.”  

 From Mark Sanborn, President of Sanborn & Associates, speaker, and author of The Fred Factor

“You and your people need to get away from their desks every day to think about big issues.”

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