Phillip Hatfield is a certified Zig Ziglar team member and a powerhouse motivational speaker who gets trainees to transform themselves into top performers. So it comes as no surprise that he believes that great training depends on face-to-face encounters between trainers and trainees.

“Too many companies today believe that online training is all they need because it can reach the biggest number of people at the lowest cost,” he told us in his Tortal Training Breakthrough Ideas in Training webinar last summer. “But they’re wrong. ELearning is efficient, but only face-to-face training can build relationships and deliver lots of other benefits too.”

What Only Face-to-Face Sessions Can Do

What are the other benefits of including live training in your training curriculums? Here are some that Phillip outlined in his webinar:

• Online and computerized training can deliver information, but only face-to-face training can result in a transfer of emotions and feelings.
• Really great training can happen only when a trainer actually loves the people he or she is teaching. Phillip really believes that is true, and he points out that love can only be felt in face-to-face encounters.
• It takes face-to-face training to get trainees to truly believe in upper management and company leaders. Phillip didn’t say this in his webinar, but we know it to be true: Trainers can speak enthusiastically about company leaders, the company, and the company’s values in ways that the company leaders cannot themselves do.
• It takes a “culture of people” to make a great company. And that kind of culture can only be cultivated when people come together in groups to share motivating and inspiring experiences. Can they get that kind of experience over their smartphones, tablets, or laptops? Phillip doesn’t think so. And do you know what? Neither do we.

To Learn More about Phillip Hatfield  . . .

Be sure to check out Phillip’s new book Carried by Angels.