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Employee training, and onboarding training especially, can do more than teach your workers the skills they need to do their jobs. Training can also teach your team about your brand. In fact, if you train new employees without explaining what your brand is or why your company is exceptional, you are missing an opportunity to…
“It’s not enough to teach knowledge, skills, or behaviors just for the sake of it. Training must connect to big-picture, company-wide objectives. Team members and leaders have to ask, `What do we need to be able to do so we achieve our business goals? ` and `How will we measure and show the impact of…
A consistent brand identity is the glue that connects every piece of your customer’s experience. Unless your brand is reinforced consistently, your customers can feel disconnected from you, and ultimately, hesitate to buy or become repeat customers. And where is the best place to get your people to become your brand champions? Training! But first,…
By Cordell Riley “It’s not enough to teach knowledge, skills, or behaviors just for the sake of it. Training must connect to big-picture, company-wide objectives. Team members and leaders have to ask, “What do we need to be able to do so we achieve our business goals?” and “How will we measure and show…
Wisdom from Tortal’s Free eBook Three Ways to Leverage Training and Build a Powerful Brand Are you using your employee manual as the textbook when you train a group of new employees? There is sound reasoning for doing that. After all, you should make sure new hires understand the nuts and bolts of what…
Andrew Fischer is the CEO and Co-Founder of Choozle, a leading self-service digital marketing platform that powers media execution for over 800+ global advertisers. One of the challenges he faces? Onboarding new employees into a fast-paced, hectic business. How does he do it? He shared some strategies a dynamite webinar about people, products and profits…
Have you ever had an experience like one of these? You were impressed by the service-oriented salespeople at the appliance store where you bought your new stove. But the people who came to deliver and install it were hurried and couldn’t answer your questions. Plus, they tracked dirt into your house. You visited a fast…
Insights from our free eBook 3 Ways to Leverage Training and Build a Powerful Brand A consistent brand identity is the glue that connects every piece of your customer’s experience. From initial contact, to point of sale, to ongoing engagement, every touchpoint is a chance to fulfill your brand’s unique promise. Without that kind of…
