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By Evan Hackel Are you suffering from a lack of marketing data? I didn’t think you were. If you’re like most marketers today, you have way too much data, not way too little. You’re inundated with data from focus groups, customer surveys, online product reviews, analyses of prior marketing campaigns, and lots of other sources. If you’re wading through reams of data, you already know that you are facing two basic…
I would like to explain one very positive approach to Ingagement that I have used in my own family. I call it “Three Things,” and I would like to recommend it to you. Here is how it works . . . A few years ago, I started to ask everyone at my family’s dinner…
Do great athletic coaches and great trainers use the same strategies to get people to grow, exceed their own expectations, and succeed? We think they do. And a recent article that was published by Competitive Advantage supports that opinion. The article, “What Makes a Good Coach?”, outlines some winning traits of top athletic coaches. We…
When I was starting out in my career, I was comfortable with the idea that I would get promoted after “learning the ropes,” making mistakes, and moving upward gradually. Most often, I would get feedback about my performance only when I went into a job review session with my boss. In those sessions, I would…
Do you like to give job reviews to the people you supervise? From their side of the equation, do the employees you supervise like them? And an even bigger question. Do the reviews that you give result in better motivation or performance? The problem is that after reviews, employees usually come away feeling that they…
Keeping employees from quitting their jobs after only a year or two is becoming a bigger challenge for many businesses across the county. Is it a problem for you? One recent article, “The New Reality of Employee Loyalty” that Peter K. Murdock wrote for Forbes, suggests that in order to keep new employees, companies should…
I have a secret that I would like to share with you as the new year begins. It’s that I will be publishing a new book in the next few months. It’s entitled Ingaged Leadership Meets the Younger Generations, soon to be published by Motivational Press. After the book is published, I will be sharing…
By Evan Hackel If you say the word “attitude” to people in the training community, most of us will think about presenters who burst into a room and try to knock trainees over with high bursts of energy. That’s not a bad image. Energy is absolutely part of attitude. Yet attitude is a lot more…
What is the most effective, simplest rule to follow when leading younger generations? It is to practice the Ingaged Leadership that I explain in this book. Ingaged Leadership is a style of management that “speaks” on every level to younger generations. If you listen well, provide autonomy, encourage risk-taking, and follow the other advice in…
I recommend telling people five positive things for every comment that could possibly be interpreted as negative – so in effect, you are operating on a ratio of 5 to 1 in positive versus ambiguous or less-than-positive communications. This practice will transform your leadership on the job, and it will produce surprising transformations in the…
